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The conscious denim brand for cool girls everywhere. Shop our latest collection of sustainably sourced dresses, jackets, tops and jeans now.

 

new arrivals

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The conscious denim brand for cool girls everywhere.

#welcometosustainability

Our Favourite London fashion week street style #girlgang
All laced up in #sustainabledenim All sizes available online... #idendenim
Last day of London Fashion Week and the Iden team have enjoyed talking & sharing all things sustainable with the #SS19 collection, that makes you look really, really good!
No need for Monday Blues when you have #idendenim Shop our new A/W 18 Collection online now!