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The conscious denim brand for cool girls everywhere. Shop our latest collection of sustainably sourced dresses, jackets, tops and jeans now.

 

new arrivals

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The conscious denim brand for cool girls everywhere. We create thoughtfully sourced collections that are not only sustainable, but also make you look really, really good.

#welcometosustainability

SUSTAINABILITY
 

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Colour inspiration.... #idendenim
Iden Girl @shotfromthestreet looking Autumn ready, dressed all in #idendenim Super cosy oversized Knit in mohair blend paired with the Radclyffe Slim Shadow pocket jean. #welcometosustainability
Monday’s fashion inspiration for our next collection ...#welcometosustainability . 📸: @nicolebugante
Fashion Director @shellyvella talks about #idendenim her fav sustainable Denim brand in @youmagsocial featuring the Mid Boyfriend Side stripe jean as her new best friend... . Read article online or in you magazine...