# I D E N G I R L S
Our collection is grounded in sustainable denim with a quintessentially British attitude.
Here at Iden we believe that great fitting jeans in premium denim fabrics need not cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials we’ve created a thoughtfully sourced collection, striking a balance that is as kind to your wallet as it is to the environment.
We use certified organic cottons, to ensure that no chemicals were used in the cotton farming process, to protect those that help create the product, the environment and you.
Our denim is produced using Ozone technology, a process that helps significantly reduce water wastage, converse energy suppliers and limits the use of chemicals.