Iden Ethos

Here at Iden we believe great fitting jeans need not cost the Earth and sustainability is at the core of our collection. 

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CLEAN DENIM.

Our denim range includes organic cotton and recycled fibres. Our partner denim factories have meticulous water filtration systems at their laundries, ensuring all our garments have clean water processing.

 

 

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ENVIRONMENTALLY FRIENDLY METAL TRIMS.

Our branded rivets and buttons are made in a pioneering factory that are Bluesign® accredited, ensuring a low environmental impact in manufacturing and chemical processes.

 

 

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OUR LEATHER PATCHES ARE RECYCLED.

We chose to apply recycled leather patches to our denim jeans to further reduce our environmental impact. The patches are made by combining the normally discarded remnants and edges of the leather skin.