Here at IDEN we’re on a mission to make sustainable fashion available to everyone, so we’ve based our collections around everyone’s wardrobe staple: denim. Sustainability is at the heart of what we do and we try to reduce our environmental impact as far as possible by using recycled and organic fibers, clean water processing and environmentally friendly trims.

Our denim isn’t just sustainable, it also makes you look really, really good. 

clean denim iden

Clean Denim

Our denim collection includes organic cotton and recycled fibres. Our partner denim factories have meticulous water filtration systems at their laundries, ensuring all our garments have clean water processing.


Eco Friendly Trims

Our branded rivets and buttons are made in a pioneering factory that are Bluesign® accredited, ensuring a low environmental impact in manufacturing and chemical processes.

iden eco trims
iden eco trims

Recycled Leather Patches

We apply recycled leather patches to our denim jeans to further reduce our environmental impact. The patches are made by combining the remnants and edges of the leather skin that are usually discarded.



We have a small supply chain for better visibility, working closely with our partner factories who respect and share our sustainability ethos.
We currently manufacture in:

And all of our collections are designed here in London, England.